Invest in the Future of AI-Powered Grocery Shopping.

For the first time, we are inviting our community to be part of the revolution that’s transforming online grocery shopping with AI-driven natural language and voice search. Through crowdfunding investment, you can own shares in 4way Foods from as little as £15

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The Problem

The Broken Online Grocery Experience

Imagine you're craving your favourite childhood dish—maybe a British Sunday roast, a comforting Caribbean curry goat, a rich spicy Nigerian jollof rice or a fragrant Indian biryani. You open a supermarket website, excited to order the ingredients… but then reality hits.

The search bar doesn't understand what you need.

It doesn't suggest the right products.

It shows you endless, irrelevant listings.

You're left frustrated, clicking between Google and multiple shopping tabs just to find the right ingredients

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This isn't just an occasional problem; it's a daily struggle for millions of people. Online grocery shopping is broken—it's clunky, outdated, and time-consuming. Retailers are losing billions in abandoned carts, and customers are overwhelmed with inefficient product discovery.

The Vision

At 4Way Foods, we're reimagining online grocery shopping with AI-powered natural language and voice search. We are building the UK's first AI-driven supermarket, where shopping feels more like a conversation and less like a chore.

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The solution

Introducing 4Way Foods

We are not just another online supermarket—we are the first in the UK to integrate advanced AI into grocery shopping. Our platform understands what customers want, guides them through product discovery, and provides personalized recommendations—all through natural language and voice search. 

Conversational Search

Instead of typing “basmati rice 5kg,” you can say:
“I want to cook a Caribbean curry goat dinner for 4 with a budget of £50. What do I need?”

Smart Product Discovery

Our AI learns your preferences and shopping habits to recommend the best products.

Voice Search and Assistance

Shop hands-free using voice commands. 

AI-Powered Savings

Smart subscriptions, real-time price comparisons, and bundle discounts to save money.

One-Minute Shopping

Forget endless browsing. Shop by recipe, dietary need, or occasion in just one click. 

The Opportunity & Market Potential

Invest Early in the Future of AI-Powered Shopping

Market Size & Growth

The UK grocery market is worth

£200 billion+.



Online grocery shopping is the

fastest-growing retail segment.



AI-driven e-commerce personalization is

an untapped multi-billion opportunity. 

4Way Foods is leading this transformation.

The average UK household spends £5,000+ annually
on groceries, and they want a faster, smarter way to shop.



70% of shoppers abandon carts due to frustration
—we fix this with AI-powered personalization.



Retailers are losing billions because current online
grocery platforms can't guide customers effectively.

Why Now?

70% of online shoppers
abandon carts due to frustration.



Retailers lose billions because of outdated
search and product discovery.



AI-powered grocery shopping is the next big shift in e-commerce.

This is an untapped opportunity, and we are seizing it first.

Competitive Advantage

Why 4Way Foods is Different

First AI-Native Grocery Platform

No other UK grocery store offers a fully AI-driven shopping experience.

Hyper-Personalization

AI remembers preferences, suggests personalized products, and aids meal planning

Faster Checkout & Smart Bundles

Saves shoppers up to 95% of browsing time.

We Are Building Our Own AI Model

Unlike competitors, we are developing a Large Language Model (LLM) specifically for grocery retail.

Other online grocery stores

Traction & Roadmap

How It's Going

Prototype Completion

Our prototype is 100% completed, and development has begun on track for a Q3 2026 launch.

MVP E-commerce & Store Launch

Planned for Q2 2025 - Bringing British and World foods grocery shopping to life.

Strong Community Demand

We are building an engaged audience and partnerships backed by celebrity influencers.

Strategic Partnerships

Signed exclusive partnerships with suppliers & logistics providers.

6 Trademarks Registered & Patents in Progress

Protecting our AI-powered grocery innovations.

Fulfillment Centre Acquired

Secured a location in Liverpool to streamline operations and order fulfillment.

Expanding AI Capabilities

Signed exclusive partnerships with suppliers & logistics providers.

Scaling Product Offerings

Increasing our inventory of diverse and culturally inclusive grocery items.

Growing Our Customer Base

Driving user acquisition through strategic marketing and partnerships.

Testimonials

As seen on

4way Foods is redefining the grocery shopping experience with its AI-powered approach. By seamlessly blending cultural diversity with smart technology, it's making world foods more accessible than ever.

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BBC

(4.6)

4way Foods is setting a new standard in AI-driven grocery shopping. With its commitment to cultural inclusivity and seamless user experience, this platform is more than just a marketplace—it's a revolution in food retail

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The Guardian

(4.6)

4way Foods is redefining the grocery shopping experience with its AI-powered approach. By seamlessly blending cultural diversity with smart technology, it's making world foods more accessible than ever.

bbc logo

The Grocer

(4.6)

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How to Invest

Simple 3-Step Process

invest now

Click Invest Now

invest amount

Choose your investment amount

You now own a share of 4way foods

Own a share in the future of AI-powered grocery shopping

Join the Future of AI-Powered Grocery Shopping

This is your chance to invest in the next big thing in e-commerce.

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£250,000Fundraising Target

3.5%Equity Offered

£200bn+Grocery Market Opportunity

1stFirst AI-Personalized Grocery Shopping Platform

SEIS & EIS Tax Benefits - Get up to 50% Back on Your Investment!

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Maximize Your Returns with SEIS & EIS Tax Relief

If you're a UK taxpayer, you may be eligible for generous tax relief when you invest in 4Way Foods through the Seed Enterprise Investment Scheme (SEIS) or the Enterprise Investment Scheme (EIS).

Key Benefits

✔ Up to 50% Income Tax Relief - Get up to 50% back on your investment.
✔ No Capital Gains Tax - Any gains made on shares held for at least 3 years are tax-free.
✔ Loss Relief - If the company doesn't succeed, eligible investors can claim relief on their losses.
✔ Inheritance Tax Exemption - Shares held for at least two years may qualify for exemption from inheritance tax.

⚠ Important

  • Your tax relief depends on your personal circumstances.
  • It's your responsibility to check eligibility and apply through HMRC.
  • We can't provide tax advice—consult a financial advisor for guidance.

Risk Warning - Important Notice Before Investing

⚠ Investing in startups carries risks.

  • Capital at Risk - Only invest what you can afford to lose.
  • Illiquidity - Your investment is tied up and may take years before any potential exit (e.g., 2 year mininum share sales, IPO, acquisition).
  • No Guaranteed Returns - The value of shares can go up or down.
  • Dilution Risk - Future fundraising rounds could reduce your ownership percentage.

📌 Please read all risk warnings on Crowdcube before investing.

👉 Invest in 4Way Foods today and help build the UK’s first AI-powered supermarket! 🚀🥑🎯

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Rewards for Investing in 4Way Foods

Enter an amount, and we'll show you the exclusive rewards you'll unlock!

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from £50

✅ Early Access to our AI-powered shopping platform & new features before public launch.

from £200

✅ 100 Exclusive 4Way Rewards Points - redeemable for discounts on groceries when we launch.

from £350

✅ Exclusive 4Way Foods Tote Bag - eco-friendly and perfect for grocery shopping!
✅ 250 4Way Rewards Points

from £500

✅ 500 Exclusive 4Way Rewards Points
✅ Personalised Discount Code - enjoy 10% off your first 3 orders.

from £1000

✅ Limited Edition 4Way Foods Investor Mug ☕
✅ 1,000 4Way Rewards Points
✅ VIP Access to Investor-Only Promotions & Offers

from £5000

✅ 5,000 4Way Rewards Points
✅ Limited Edition 4Way Foods Hamper filled with world-food goodies.
✅ Invitation to Investor-Only Virtual Q&A with the Founders

from £10,000

✅ 10,000 4Way Rewards Points
✅ Exclusive 4Way Foods Gold Investor Card - unlock lifetime perks & discounts.
✅ Invitation to Private 4Way Foods Investor Dinner & Networking Event

from £20,000

✅ 20,000 4Way Rewards Points
✅ 4Way Foods Platinum Investor Card - enjoy VIP treatment, lifetime discounts, and exclusive events.
✅ Feature on Our Website as a Founding Investor
✅ Personalised AI Shopping Experience Designed with You in Mind!

🎁 Rewards will be allocated based on your total investment and redeemable on the 4Way Foods platform once live.

Investor FAQs – 4Way Foods 

General Investment Questions

Investment Process & Legal Details

Business Model & Growth Strategy

Risks & Challenges

Perks & Exclusive Investor Benefits

Contact & Next Steps